ALEXANDRIA, Va. — The Recreational Boating & Fishing Foundation (RBFF) today announced a collaboration with ESPN that gives their Web site visitors direct access to the TakeMeFishing.org database of more than 11,000 places to boat and fish. RBFF, who created the database and TakeMeFishing.org site as a one-stop resource for those seeking boating, fishing and conservation information, views the project as an important step towards increasing participation.

"This project is very important because ESPN is enabling us to reach their audience and opening channels to promote participation in the sport," said RBFF President and CEO Frank Peterson. "This link helps us reach more people with the 'How to' and 'Where to' information needed to plan a day on the water."

A new and improved TakeMeFishing.org was launched in April 2007 with an expanded 'Where to Boat and Fish' locator that identifies places to boat and fish in all 50 states and local information on Family Friendly Hot Spots. The Web site, which has received more than 760,000 unique visitors since the re-launch, also offers visitors a wealth of information on a variety of boating and fishing topics, including:

Convenient access facilities, such as launch ramps, marinas and fishing piers with maps that pinpoint their location.

Services including local weather, charter operators, boat sales and rentals, fishing retailers and bait and tackle shops.

Educational information including how to choose the right boat, where to take boating safety courses and links to local fishing organizations.

The Kids' Fishing Hall of Fame section where parents, grandparents and friends can share kids' fishing experiences and photos with friends and family across the country and around the world.